Just jumping in...

…I'm a human who will try everything at twice. Once to see if I like it and a second time to find out how much. With a hyper-mixed, multi-hyphenate career journey, “work” has never really felt like work to me. It’s all been part of the joy ride. A winding, exploratory road of following my gut with a hard bit of soul searching and a lot of gumption.

I get antsy which is why…

…my wanderingly insatiable curiosity is always on the hunt for a new project, a new brand, or new skill to master. I don’t really believe in your typical New Years resolutions, but prefer to dive into a New Year, New Skill mentality. I opened and owned four businesses, two of which I co-owned, and two on sole proprietorship. None more or less successful than the others, but some with better timing and necessity than others.

What’s in a handshake?

Smith Hall is what I like to call my main house studio. It centralizes the ops of it’s surrounding “cottage” concepts and was named after my freshmen year dormitory at Northeastern University. It’s a reminder of the uncomfortable feeling you face when you first meet your new roommate, don’t yet know the people in your hall, or have to collaborate with an unfamiliar set of soon to be friends. I approach my professional life with this exact mentality. Call it hedonistic, but the honest truth is that handshakes have always turned in to the fast rise to comfort for me. Be it with clients, collaborators, or a casual conversation overheard at a event, my favorite part of the human experience is to always be respectfully human back.

Past, Present, but mostly Future

Today, I teach at SCAD as a professor in Fashion Marketing, focusing on branding, advertising, art direction, and visual communication design for the Fashion Industry. I run SMITH HALL STUDIO, a thriving, exploratory, multi-disciplinary design studio that focuses on branding, strategy, art direction, editorial, and visual identity work for small businesses in Savannah with a strong arm in interior architecture and design and high-end renovation work with residential and commercial clients.

But no matter what I’m doing or where I end up, design for the sake of good humanness and a driver of design for our own identity autonomy will always be the core of what I teach, build, design, and do.