Objekt -
A student Emmy award-winning film for a conceptual jewelry line under Dutch fashion designer Iris van Herpen’s label.
THE BRIEF
Van Herpen launched her eponymous fashion collection in 2007 at the age of 23. The label is known for collaborating across other industries, mainly in the science and biomedical architecture worlds but has yet to explore worlds outside of fashion and garment.
Aesthetically and conceptually, the brand stands at an intersection between craftsmanship and innovation in terms of technique and material. This conceptual film explores Van Herpen’s brand DNA, offering an opportunity to explore those same intersections in the world of luxury jewelry through the research-driven development of an integrated marketing communication strategy to promote the advertising of the newly proposed products.
SERVICES
Human-centered Design
Brand Strategy
Art + Creative Direction
Film + Photography
Fashion Styling
Product Design
Ethnographic Research
Marketing Strategy
Product Strategy
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.